Cookie Policy

Effective Date: 1 July 2026

This Cookie Policy explains how Seoul Trader Ltd, trading as Ahoy Beauty (“Ahoy Beauty”, “we”, “our” or “us”), uses cookies and similar technologies when you visit www.ahoybeauty.com (the “Website”).

This Cookie Policy should be read alongside our Privacy Policy, which explains how we process personal information.

By using our Website, you acknowledge that cookies may be used in accordance with this Cookie Policy. Where required by law, we will request your consent before placing non-essential cookies on your device.

1. Who We Are

Ahoy Beauty is the trading name of:

Seoul Trader Ltd

Company Number: 16398511

VAT Registration Number: GB511177914

Registered Office:

Suite 5, 5th Floor
City Reach
5 Greenwich View Place
London
E14 9NN

Trading Address:

Unit 46
Basepoint Business Centre
Premier Way
Romsey
Hampshire
SO51 9AQ

Email: hello@ahoybeauty.com

2. What Are Cookies?

Cookies are small text files that are stored on your computer, tablet or mobile device when you visit a website.

Cookies allow websites to recognise your device and remember certain information about your visit. They help websites function correctly, improve user experience and provide information about how visitors use a website.

Cookies cannot normally identify you directly, but they may relate to information associated with your device or browser.

3. Why We Use Cookies

We use cookies for a number of reasons, including to:

ensure our Website functions correctly;
keep your shopping basket active during checkout;
allow customers to log into their accounts;
remember account preferences;
provide wishlist and waitlist functionality;
improve Website security;
measure Website performance;
understand how visitors use our Website;
improve the services we provide.

We do not currently use cookies for behavioural advertising or personalised advertising.

4. Types of Cookies We Use

Essential Cookies

Essential cookies are necessary for the operation of our Website.

These cookies enable core functions including:

customer login;
secure checkout;
shopping basket functionality;
website security;
page navigation;
fraud prevention;
account authentication.

Without these cookies, the Website would not function correctly.

Because these cookies are strictly necessary, they do not require your consent under applicable UK legislation.

Functional Cookies

Functional cookies allow the Website to remember choices you make and provide enhanced functionality.

Examples include:

wishlist functionality;
waitlist functionality;
remembering account preferences;
remembering previously entered information where appropriate.

These cookies improve your experience but are not used for advertising purposes.

Analytics Cookies

With your consent, we use analytics cookies to understand how visitors use our Website.

We currently use Google Analytics 4 (GA4) through Google Site Kit.

Analytics information helps us understand:

which pages are visited most often;
how visitors navigate the Website;
which devices and browsers are used;
how visitors found our Website;
areas where we can improve user experience.

Google Analytics provides statistical information that helps us improve our Website but is not intended to identify individual visitors.

Analytics cookies are only used where you have provided your consent.

Security Cookies

Security-related cookies help protect both our Website and our customers.

These may be used to:

detect fraudulent activity;
prevent malicious use;
verify legitimate users;
support security services such as Google reCAPTCHA.

These cookies help maintain the integrity and security of our Website.

Performance Cookies

Certain cookies may be used to improve Website performance and loading speed.

Our Website uses caching technologies to help improve page loading times and overall performance.

These technologies are intended to improve the user experience and do not collect information for advertising purposes.

5. Third-Party Cookies

Some cookies may be placed by trusted third-party service providers that help us operate our Website.

These providers currently include:

Google Analytics (via Google Site Kit);
WooPayments;
Stripe;
PayPal;
Google reCAPTCHA (where applicable).

Each provider processes information in accordance with its own privacy policy.

We recommend reviewing the privacy policies of these providers for further information.

6. Cookies Used on Our Website

The exact cookies used on our Website may change from time to time as plugins, themes or third-party services are updated.

The categories of cookies currently used include:

Cookie Category	Purpose	Consent Required
Essential	Website functionality, login, checkout, shopping basket and security	No
Functional	Wishlist, waitlist and account preferences	No (where strictly necessary)
Analytics	Website usage statistics through Google Analytics 4	Yes
Security	Fraud prevention and Google reCAPTCHA	No (where strictly necessary)
Performance	Website optimisation and caching	No (where strictly necessary)

We periodically review the cookies used on our Website and update this Cookie Policy where appropriate.

When you first visit our Website, you may be presented with a cookie consent banner.

Where required by law, you can choose whether to accept or reject non-essential cookies.

You may also change your preferences at any time through our cookie consent settings, where available.

Please note that disabling certain cookies may affect the functionality of parts of our Website.

8. Browser Controls

Most web browsers allow you to control cookies through their settings.

You can usually:

view stored cookies;
delete existing cookies;
block future cookies;
receive notifications before cookies are stored.

Please note that disabling essential cookies may prevent certain Website features from working correctly, including customer login and checkout.

Further information can usually be found within your browser’s help documentation.

We may update this Cookie Policy from time to time to reflect changes to our Website, legal obligations or the technologies we use.

The latest version will always be published on our Website.

We encourage you to review this Cookie Policy periodically.

10. Contact Us

If you have any questions regarding this Cookie Policy or our use of cookies, please contact us:

Seoul Trader Ltd
Trading as Ahoy Beauty