Privacy Policy

Effective Date: 30 June 2026

This Privacy Policy explains how Seoul Trader Ltd, trading as Ahoy Beauty (“Ahoy Beauty”, “we”, “our” or “us”), collects, uses, stores and protects personal information when you visit www.ahoybeauty.com, create a trade account, purchase products or otherwise interact with us.

We are committed to protecting your privacy and processing your personal information fairly, lawfully and transparently in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable UK privacy legislation.

Please read this Privacy Policy carefully before using our Website or providing us with any personal information.

1. Who We Are

Ahoy Beauty is the trading name of:

Seoul Trader Ltd

Company Number: 16398511

VAT Registration Number: GB511177914

Registered Office:

Suite 5, 5th Floor
City Reach
5 Greenwich View Place
London
E14 9NN

Trading Address:

Unit 46
Basepoint Business Centre
Premier Way
Romsey
Hampshire
SO51 9AQ

Email:

hello@ahoybeauty.com

For the purposes of UK data protection legislation, Seoul Trader Ltd is the data controller responsible for the personal information collected through this Website.

2. Scope of this Privacy Policy

This Privacy Policy applies to personal information collected through:

  • our Website;
  • trade account registration;
  • wholesale orders;
  • customer accounts;
  • contact forms;
  • email correspondence;
  • wishlist and waitlist features;
  • customer service enquiries;
  • marketing communications (where applicable); and
  • any other interactions you have with Ahoy Beauty.

This Privacy Policy does not apply to third-party websites that may be linked from our Website. We recommend reviewing the privacy policies of those websites separately.

3. Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information.

Business Information

When you apply for a trade account or place an order, we may collect:

  • business name;
  • company registration number (where provided);
  • VAT registration number (where provided);
  • business type;
  • website address;
  • social media accounts provided during registration.

Contact Information

We may collect:

  • full name;
  • email address;
  • telephone number;
  • billing address;
  • delivery address.

Account Information

When you register for a trade account, we may collect information necessary to create and administer your account, including:

  • username;
  • encrypted password;
  • account preferences;
  • account approval status;
  • login history;
  • communication preferences.

Order Information

When you purchase Products from us, we collect information relating to your Orders, including:

  • Products ordered;
  • quantities;
  • pricing;
  • payment status;
  • shipping method;
  • delivery information;
  • invoices;
  • order history.

Payment Information

Payments made through our Website are processed securely by our payment providers.

We do not store or have access to your complete payment card details.

Depending on the payment method selected, payment information is processed by trusted third-party payment providers including:

  • WooPayments;
  • Stripe;
  • PayPal.

Please refer to the privacy policies of those providers for information about how they process your payment information.

Communications

When you contact us, we may retain records of communications, including:

  • emails;
  • customer support enquiries;
  • product enquiries;
  • order enquiries;
  • account approval correspondence;
  • waitlist notifications;
  • wishlist notifications;
  • other service-related communications.

Technical Information

When you visit our Website, certain technical information may be collected automatically, including:

  • IP address;
  • browser type;
  • device type;
  • operating system;
  • language preferences;
  • referring website;
  • pages visited;
  • time spent on pages;
  • date and time of access;
  • diagnostic information;
  • cookie identifiers.

Usage Information

We may collect information about how visitors interact with our Website, including:

  • pages viewed;
  • navigation paths;
  • products viewed;
  • searches performed;
  • wishlist activity;
  • waitlist activity;
  • shopping basket activity;
  • interactions with Website features.

This information helps us understand how visitors use our Website and improve the services we provide.

4. How We Collect Your Information

We collect personal information in several different ways.

Information You Provide

You provide information directly when you:

  • register for a trade account;
  • submit a contact form;
  • place an order;
  • contact customer support;
  • join a waitlist;
  • create a wishlist;
  • subscribe to marketing communications (where applicable);
  • communicate with us by email.

Information Collected Automatically

Certain information is collected automatically when you browse our Website using cookies and similar technologies.

This includes technical and usage information such as your IP address, browser type, pages visited and interactions with our Website.

Further information regarding cookies is provided later in this Privacy Policy and within our Cookie Policy.

Information Received from Third Parties

We may receive limited information from trusted service providers involved in providing our services, including:

  • payment processors;
  • delivery companies;
  • website hosting providers;
  • analytics providers.

We only receive information that is necessary for the purposes described within this Privacy Policy.

5. How We Use Your Personal Information

We only collect and process personal information where we have a legitimate reason to do so.

Depending on your relationship with Ahoy Beauty, we may use your information for the following purposes:

To Manage Trade Accounts

We use your information to:

  • review and process trade account applications;
  • verify business information where appropriate;
  • approve or decline trade account applications;
  • administer customer accounts;
  • maintain account records;
  • provide access to wholesale pricing.

To Process Orders

We process personal information in order to:

  • accept and fulfil Orders;
  • process payments;
  • arrange delivery;
  • provide invoices;
  • communicate order updates;
  • manage returns and customer service requests.

To Deliver Customer Support

We use your information to:

  • respond to enquiries;
  • investigate product issues;
  • resolve complaints;
  • provide after-sales support;
  • answer product-related questions.

To Operate Website Features

Where applicable, we process information in order to provide features including:

  • customer accounts;
  • wishlists;
  • product waitlists;
  • saved addresses;
  • order history;
  • account preferences.

Service Communications

We may send service-related emails necessary for operating your account, including:

  • account registration confirmations;
  • trade account approval notifications;
  • password reset emails;
  • order confirmations;
  • dispatch confirmations;
  • delivery updates;
  • waitlist notifications;
  • wishlist notifications;
  • important account notifications;
  • security-related communications.

These communications are considered necessary for providing our services and are not marketing communications.

Marketing Communications

Where permitted by law and where appropriate consent has been obtained, we may send information about:

  • new product launches;
  • new brands;
  • promotions;
  • company news;
  • educational content;
  • industry updates;
  • special offers.

You may unsubscribe from marketing communications at any time by following the unsubscribe link contained within our emails or by contacting us directly.

Unsubscribing from marketing communications does not affect service emails relating to your account or Orders.

Improving Our Website

We analyse how visitors use our Website in order to:

  • improve usability;
  • optimise navigation;
  • understand customer behaviour;
  • identify technical issues;
  • improve website performance;
  • enhance customer experience.

Where possible, analytical information is used in aggregated or anonymised form.

We may process personal information where necessary to:

  • comply with legal obligations;
  • maintain accounting records;
  • comply with tax legislation;
  • prevent fraud;
  • investigate suspected unlawful activity;
  • protect our legal rights.

6. Lawful Bases for Processing

Under the UK GDPR, we must have a lawful basis for processing personal information.

Depending on the circumstances, we rely on one or more of the following lawful bases.

Performance of a Contract

We process personal information where necessary to:

  • create customer accounts;
  • fulfil Orders;
  • process payments;
  • arrange deliveries;
  • provide customer support.

Without this information we would be unable to supply our Products or services.

Certain information must be retained in order to comply with legal obligations including:

  • tax legislation;
  • accounting requirements;
  • fraud prevention;
  • regulatory obligations.

Legitimate Interests

We may process information where it is necessary for our legitimate business interests provided those interests do not override your rights and freedoms.

Examples include:

  • improving our Website;
  • preventing fraud;
  • protecting Website security;
  • responding to enquiries;
  • administering trade accounts;
  • analysing website usage;
  • improving customer service.

Where required by law, we rely upon your consent before:

  • sending certain marketing communications;
  • using non-essential cookies;
  • carrying out certain optional processing activities.

You may withdraw your consent at any time without affecting the lawfulness of processing carried out before consent was withdrawn.

7. Trade Accounts

Because Ahoy Beauty operates exclusively as a business-to-business wholesaler, customers must apply for a Trade Account before accessing wholesale pricing.

When processing Trade Account applications, we may use information provided to:

  • assess eligibility;
  • verify business details;
  • communicate regarding your application;
  • administer approved accounts.

We reserve the right to request additional information where reasonably necessary to verify a business or maintain the integrity of our wholesale platform.

8. Orders and Payments

When you place an Order, we process the personal information necessary to complete your purchase.

This includes:

  • customer details;
  • billing information;
  • delivery information;
  • payment confirmation;
  • order history;
  • communications relating to the Order.

Payments are processed securely through trusted third-party payment providers.

Ahoy Beauty does not store complete payment card information.

9. Customer Accounts

Registered customers may access their account to:

  • view previous Orders;
  • update account information;
  • manage addresses;
  • view wishlists;
  • view waitlists;
  • manage communication preferences.

Customers are responsible for maintaining the confidentiality of their account credentials.

If you believe your account has been accessed without authorisation, please notify us immediately.

10. Wishlist and Waitlist Features

Where available, our Website allows customers to create wishlists and join waitlists for unavailable Products.

We process the information necessary to:

  • save your product preferences;
  • notify you when Products become available;
  • administer these services.

These notifications are considered service communications rather than marketing communications.

11. Fraud Prevention and Website Security

We may process personal information to protect our Website, customers and business against fraud, unauthorised access and other unlawful activity.

This may include monitoring login activity, identifying suspicious behaviour and investigating security incidents where appropriate.

Such processing is carried out on the basis of our legitimate interests in maintaining the security and integrity of our services.

12. Sharing Your Information

We treat your personal information with care and do not sell your personal information to third parties.

However, in order to operate our business and provide our services, we may share personal information with carefully selected third parties where necessary.

These may include:

Payment Providers

To process payments securely, we work with trusted payment providers including:

  • WooPayments
  • Stripe
  • PayPal

These providers process payment information in accordance with their own privacy policies.

Delivery Providers

To deliver your Orders, we may share relevant information with our delivery partners, including your:

  • name;
  • delivery address;
  • email address;
  • telephone number (where required).

Website Hosting & Technology Providers

We use trusted technology providers to host and maintain our Website and related systems.

These providers may process personal information only as necessary to deliver their services to us.

Analytics Providers

We use analytics services, including Google Analytics 4, to better understand how visitors use our Website.

Analytics information helps us improve the performance, functionality and user experience of our Website.

Where reasonably possible, analytical information is aggregated or pseudonymised.

Professional Advisers

Where necessary, we may share information with professional advisers including:

  • accountants;
  • legal advisers;
  • insurers;
  • auditors.

Such sharing is limited to information reasonably required for the relevant purpose.

We may disclose personal information where required by law or where reasonably necessary to:

  • comply with legal obligations;
  • respond to lawful requests from public authorities;
  • enforce our legal rights;
  • prevent fraud;
  • protect the rights, property or safety of Ahoy Beauty, our customers or others.

13. International Transfers

Some of the third-party providers we use may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place in accordance with UK data protection legislation.

These safeguards may include:

  • adequacy regulations;
  • Standard Contractual Clauses;
  • other legally recognised transfer mechanisms.

14. Cookies and Similar Technologies

Our Website uses cookies and similar technologies to provide essential functionality, improve user experience and understand how visitors use our Website.

Cookies may be used for purposes including:

  • maintaining customer login sessions;
  • remembering account preferences;
  • operating shopping basket functionality;
  • analysing Website performance;
  • improving security;
  • supporting website functionality.

Where required by law, we will obtain your consent before placing non-essential cookies on your device.

Further information about the cookies we use is available in our Cookie Policy.

15. Google Analytics

We currently use Google Analytics 4 (GA4) to understand how visitors interact with our Website.

Google Analytics may collect information including:

  • pages visited;
  • time spent on pages;
  • navigation behaviour;
  • approximate geographic location;
  • device information;
  • browser information.

This information helps us improve the Website and better understand customer needs.

Google Analytics does not provide us with information that directly identifies individual visitors.

16. Data Security

We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, disclosure or alteration.

These measures include, where appropriate:

  • encrypted connections using SSL/TLS;
  • secure payment processing through trusted payment providers;
  • password-protected customer accounts;
  • restricted access to customer information;
  • regular software updates and security monitoring.

While we take reasonable precautions to safeguard personal information, no method of transmission over the internet or electronic storage is completely secure. Accordingly, we cannot guarantee absolute security.

17. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy or to comply with applicable legal obligations.

Typical retention periods include:

Orders

Order records, invoices and associated accounting information are generally retained for six (6) years in order to comply with UK tax and accounting legislation.

Customer Accounts

Customer account information is retained while an account remains active.

Where an account is closed or deleted, certain information may be retained where required by law or where reasonably necessary to establish, exercise or defend legal claims.

Marketing Communications

Marketing preferences are retained until you unsubscribe or withdraw your consent.

Customer Support

Customer service correspondence may be retained for a reasonable period to help us provide ongoing support, resolve disputes and improve our services.

18. Your Rights

Under the UK GDPR, you may have the right to:

  • request access to your personal information;
  • request correction of inaccurate information;
  • request deletion of personal information in certain circumstances;
  • request restriction of processing;
  • object to certain processing activities;
  • request transfer of your personal information where applicable;
  • withdraw consent where processing is based on consent.

These rights are not absolute and may be subject to legal exemptions.

To exercise any of your rights, please contact us using the details provided below.

We may request information necessary to verify your identity before responding to your request.

19. Children’s Privacy

Our Website is intended solely for business customers.

We do not knowingly collect personal information from children under the age of 18.

If we become aware that personal information relating to a child has been provided to us without appropriate legal authority, we will take reasonable steps to delete that information.

20. Third-Party Websites

Our Website may contain links to third-party websites.

We are not responsible for the privacy practices, content or security of external websites.

We encourage you to review the privacy policies of any third-party websites you visit.

21. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal obligations or services.

The latest version will always be published on our Website.

Where appropriate, we will notify customers of significant changes.

22. Contact Us

If you have any questions about this Privacy Policy or how we process personal information, please contact us:

Seoul Trader Ltd
Trading as Ahoy Beauty

Registered Office:

Suite 5, 5th Floor
City Reach
5 Greenwich View Place
London
E14 9NN

Trading Address:

Unit 46
Basepoint Business Centre
Premier Way
Romsey
Hampshire
SO51 9AQ

Email: hello@ahoybeauty.com

23. Information Commissioner’s Office

If you believe that we have not handled your personal information appropriately, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

We would, however, appreciate the opportunity to address your concerns before you contact the ICO and encourage you to contact us first so that we can try to resolve the matter.

Further information about the ICO can be found on its official website.